In the first part of the conference participants in the debate about the development of the Internet in Russia discussed the development of e-commerce.
According to the results, the market for e-commerce in Russia is dominated by small players: only a third (38%) of retailers site traffic by more than 20 thousand visitors a day. At 38% it is less than 10 thousand, 24% is between 10 and 20 thousand visitors daily.
Certain market leader remains ozon.ru (1,05 million visits every day). Also in the top 10 included wildberries.ru (600 thousand), kupivip.ru (380 thousand), mvideo.ru (269 thousand), exist.ru (240 thousand), svyaznoy.ru (229 thousand) , wikimart.ru (210 thousand), eldorado.ru (177 thousand), ulmart.ru (132 thousand), quelle.ru (125 thousand).
Among the leaders in average daily attendance, so dominated by retailers involved in trading electronics, appliances, clothing, shoes and accessories, as well as a general store.
Gainers attendance for the period from April to June 2012 - a furniture store zvet.ru (29,1%), bike shop velostrana.ru (27,6%) and one furniture retailer lazurit.com (21,7%).
Average conversion sites segment of "children's products" was 3.2%, "cosmetics and perfumery" - 2.9%, "general merchandise" - 1.7%, "clothing, footwear and accessories" - 1.6% "do himself "," electronics and home appliances "- 1.4%," jewelry and watches "- 1%," furniture "- 0.5%," sporting goods "- 0.3%.
Of the 100 study 16% of retailers have a user rating of 5 for "Yandex.Market", 15% - rated by 4. 19% of online retailers, according to the auditors' on the triple "8% - bound 2.
42% of retailers available on the "Yandex.Market."
Of the top 100 retailers in seven involved in sales of clothing and footwear. During the period from March to June, site traffic this segment decreased by 38.4%.
Two of the hundreds of retailers involved in selling auto parts. Their visits to the positive dynamics. Growth for the period from March to June was 2.4%.
The largest increase in attendance in this period was at the general store. They are in the top 12, but the increase was 44.8%.
34 of the hundreds of retailers engaged in the sale of electronics and home appliances. They dynamics of attendance is negative (-8.8%).
Positive it in stores segment of "do it yourself" (tools, products for home and garden) and is 21.9%, and all shops in this segment in the top five.
The most striking was the performance of the partner fund 500 Startups, a successful business angel Dave McClure. Dave encouraged startups to abandon the illusion that they are simple and can easily change their areas of the market. Dave said that startups need to work hard on their product and business model to improve its position in the market, and in order to enable them to attract private equity.
He noted that in recent years in the Internet space have a unique situation: the leading platform on which to concentrate the majority of users, now missing, but there are several large resources, which spreads the audience. He noted that in general the situation for a start-up project is very favorable. Costs of Internet projects are negligible, while even without the involvement of a large investor can gain significant exhaust cheaper, faster, better and getting customers easier, more measurable. "We have a huge database of users of all ages, from children to senior citizens", - stated Dave.
Dave urged participants not to be afraid to start your projects, do not waste time learning the successful experience of their predecessors, and to act. "I do not read business books, do not pay coaches in the business schools. Learn from your mistakes. Try. And soon it will pay you money for you to tell the business school about their experiences or describe your case in a book "
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