Intensive business programs on advanced development and world trends of the mobile market has been divided into four thematic blocks. In the Great Hall of the Digital October was the official presentation of the results of the "First Russian market research mobile application development in Russia and the CIS", launched on 21 August 2012 on the portal apps4all.ru, as well as performances by Sergey Belousov (co-owner of the venture fund «Runa Capital») and Leonid Bugaev (founder and creative director of «Nordic Agency AB»). Touching upon the common mistakes developers of mobile applications, Sergey Belousov said: "startups who just want to make money, as a rule, do not get anything. The project must necessarily be noteworthy mission: he must solve real problems. This is one of the main criteria that we follow in deciding whether to invest in the company. "

Within the last week held an international forum Apps4All developers, LG Electronics held its discussion panels on Smart TV. This platform has already outgrown the position of Expanded TV to the Internet and slowly becomes a new segment of the ecosystem of applications for rights serious player.
Reports of the LG, both Russian and Korean offices, allowed to look into the future of the platform. Speakers focused the audience's attention on what has been achieved by a consortium of Smart TV and how the market is promising from the point of view of application development, and attentive audience delaminating clear hints of what will happen to the platform in the future.
The success of the application development ecosystem depends on several important factors. The first of them - the number of potential users, and in this direction Smart TV platform is developing quite vigorously. According to the graphs shown in the presentation, this year will be sold 65 million TV sets, on which to run applications. This figure does not fully reflect the potential - Smart TV features are made available to the common TV, if they are connected media, blu-ray players and other set-top boxes. Bought a new TV in the family is rare, and manufacturers know this, but to increase the penetration of the accessories can be without renovation of the TV.
The second factor - Platform Compatibility Smart TV. In essence, it is the assembly of the operating system with a graphical environment, and previously each manufacturer had its own platform. In June, consumer electronics manufacturers Philips, LG and Sharp have organized "Alliance Smart TV", declaring to work together on the platform and ensure compatibility between their "smart TVs." This is definitely the right step, which allows all market players for TV applications to significantly reduce their costs. According to the LG, with alliance members occupy most of the market.
The third factor - the provision of convenient and affordable way to pay for both the applications and shopping within them. Unfortunately, today it is - the weakest link in the universe of Smart TV. Personally, I did not manage to complete your registration by credit card to pay for their own applications on your TV, some of the benefit application developers successfully using the web interface of their services and micro-payments paid on the basis of SMS. For example, an online cinema can enter the TV in your own account that is configured on your computer, and the application, "NTV +" offer views broadcast by premium-SMS.
To market for applications for TV was the market, required not only to provide quality and convenient billing, but, in fact, applications that users would like to buy TVs. Speakers LG gave guidance to developers - Smart TV application users are lazy and want to be entertained, and if turned to the genre, the LG speakers recommended to pay attention to entertainment, social and familial applications. In the tradition of Cooper, the speakers talk about the purpose - to entertain, educate, inform, and peculiarities - the user is sitting on the couch in a relaxed position in a comfortable position, the screen is very large, and its distance of about 3.5 meters.
From staff reports, LG could isolate interesting information about how the company intends to not only lead the market applications for Smart TV, but also to shape the market. Korean as their sworn friends and colleagues from Samsung, has a strong position not only in consumer electronics, but also in the market of smartphones and portable electronics. Therefore, all the advantages, which I will discuss below, are unlikely to remain unique in the long term, in fact - similar services (except, perhaps, remote LG) already has competition. The only question is how quickly they will be implemented.
The first and foremost advantage over competitors LG - control MagicMotion. Hardly anyone had heard about this "magic wand", but if all of a sudden - it is remote with built-in gyro, on its functionality rather close to the joystick Wii. Due to the presence of such a device in a standard package of TV LG Smart TV with the developers the opportunity to use this unique for TV manipulator.
The second important feature of the LG - coming third with the appropriate version of the SDK. The main feature of the new version will not only support external data storage devices. This will allow developers to include in the application, especially games, the ability to save user progress, and use the content in external applications.
Include the ability to create a media player that will play the files that does not understand the built-in player TV. In particular, the previous generation of LG Smart TV could not play video files with audio track DTS. Now, you may receive a third-party application that can solve this problem. For strimingovyh services will be able to cache the content on the user's side, making services more convenient.
Another feature of the third version of the SDK - support interaction televisions and media players to smartphones LG. This feature either speakers or most of the audience did not pay much attention, but if the idea is to be brought to a logical implementation, then LG will have a unique opportunity to compete not only with other computers, whose services are already accustomed to Smart TV, and video game consoles. Just imagine - the whole game, and Randy gets a smartphone, whose specifications have long since left not only stuffing TVs, game consoles and even a generation ago. TV acts as a monitor and joystick is either the smartphone or a simple joystick to a computer connected to your phone via Wi-Fi or Bluetooth. Given the fact that Sony has made it possible to run games for PlayStation on smartphones Android, there is a futuristic vision of the future in which game consoles, no place.
But do not get too believe that all this will happen in the near future. SDK 3.0 for the LG Smart TV will only appear in 2013, and all the above features - just my interpretation of the pair of lines in the slide presentation, the speaker of the Korean LG. But agree - the potential is encouraging.
As I said, the discussions did not work - not enough time, but some of the details about the financial potential of Smart TV platform still managed to get through questions from the audience. First, in the second version of the SDK it is possible to organize applications in advertising and in-app payment. Secondly, every 10-15-s application (sic) in the store LG Apps - are paid. Third, LG covered all business models that are crucial to - traditionally paid, free advertising and free with the payments.
At the end of the show LG announced the second competition for developers of applications for Smart TV with an impressive prize pool.
The organizers of the Forum II Apps4All by the «Polylogue" and «Apps4All». General media partners of the event: «Mail.Ru Group» and magazine «Computerbild».
Apps4All forum was supported by the leading universities of Russia: Moscow State University. University, HSE and Bauman. Bauman. In preparation for the II Forum for university students started a new series of master classes "IDEA ≥ 1 000 000", with the participation of experts of the Competition II mobile developers Apps4all, the results of which will be announced in April 2013 at the III International Forum Developers Apps4All.
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